At #Ithra_United, we are proud to have participated in the monthly forum of CX Saudi – the Customer Experience Association, which brought together a distinguished group of experts and decision-makers in the world of #CustomerExperience.

Our representative, Mr. Abdullah Nahari, delivered an inspiring presentation on the transformation of contact centers and their pioneering role in enhancing customer experience and enabling artificial intelligence in this vital sector.

We extend our gratitude to the Customer Experience Association for the outstanding organization, and to everyone who contributed to creating a stimulating knowledge-sharing environment that enriches the sector and elevates excellence and customer experience practices in the Kingdom.

We believe that excellence is a continuous journey — and these milestones truly make the difference!